Sunday, 14 February 2010

All Smiles On The Rank at Birmingham Airport

So far 2010 has got off to a slow start for the travelling public. The icy weather and messages of "…don’t travel unless you have to" hasn’t helped the Taxi Trade and similar to many areas around the country the Midlands has been badly hit.
At Birmingham International Airport every black cab on the rank is able to accept credit and debit cards and is equipped with a CabCard mobile terminal to take Chip & PIN card payments, but with the bad weather chins were down and good fares hard to pick up.

When CabCard Services management team came to hear of this they quickly swung into action with a plan to lift the spirits of the down at heart drivers. John Trippaldella, CabCard’s taxi co-ordinator explained:

"99% of all drivers at the airport use our system, so we organised a simple 2 day scheme to encourage them to take a few additional payments by card. By meeting certain criteria they could earn themselves a free Barrier ticket. In addition any driver who simply took a card payment on either of the days was entered into a draw and we had a further five barrier tickets as prizes.

The lads really entered into the spirit of the promotion. It perked them up and we generated more card business. It really took some of the chill out of the 2 days we operated the scheme and essentially we also had a bit of fun."

CabCard Services is keen that all taxi drivers should be able to benefit from being able to take payment by card. Malcolm Jamieson at CabCard says:

"The travelling public and especially those on business like and expect the convenience of using their cards to pay for their taxi journeys. Taxi drivers who use CabCard’s secure way of providing this facility can ensure they don’t miss out on some very lucrative fares.

Full fares and tips are paid each week directly to an individual drivers own Bank account. We manage everything right down to the supply of our approved ‘Chip, PIN & Go’ signage and it is this sort of thing that sets our drivers apart from the others who don’t offer card convenience for their passengers.

We would like to thank the drivers at Birmingham Airport who continually prove the point that taking payment by card is here to stay."

Birmingham airport driver Paul summed up saying:

"It pays off, sometimes you think you would prefer the cash but I have found I can get longer journeys and better tips from passengers if they can pay by card. l think it is always worth asking them if they would you like to pay by card at the beginning of the trip, that way they are not worrying about how much the fare will be and whether they will have enough cash."

CabCard Services provides low cost solutions for ‘in vehicle’ mobile credit and debit card acceptance and bespoke information capture for individual drivers and taxi fleets. For more information contact: CabCard Services call 0845 491 8410 or visit the website

Friday, 12 February 2010

Scottish Drivers and their Customers get On Board

The largest black cab fleet in Edinburgh, Central Taxis, have teamed up with CabCard and are now enjoying the benefits of the Chip & PIN payment system plus a bespoke non-payment add-on service which can be applied via the terminal to assist with administration of account work.

Central driver Douglas Brown had this to say about the service:
"I think it's great, a very forward thing for the taxi trade. People want to use their cards. I've had customers coming up to me on the rank and I get the job when others can't take cards. I feel very secure about the system. It's great for business people and the drunks on Saturday night who get in and say I've only got a fiver, but the fare is £15.00. I say have you got a card?”
For further information go to or call us on 0845 491 8410.

Thursday, 4 February 2010

Cabcard goes Euro

We are delighted to work with NRC to launch the only Chip & PIN service in the cab trade in Dublin. NRC are a very progressive group who have spotted the advantage this service can offer to its 1000+ drivers. They are now about to embark on a substantial radio and magazine campaign to help increase awareness of the service to their customers and support their drivers.

The NRC drivers are always great guys to deal with and the CabCard Telephone team look forward to plenty more Craic with them as we move forward.

For further information go to or call us on 0845 491 8410.